The Upside Down Museum

The Upside Down Museum is a site with approximately 25 settings all linked by the theme 'the new Holland' to be experienced upside down.

TheUpside Down Museum was co-founded in 2020 by influencer Anna Nooshin with the aim of discovering modern Dutch culture in a playful, fun and unique way. In this interactive museum, visitors set the rules for spending a few hours of pure fun in the company of friends or family.

What is the Upside Down Museum

The Upside Down Museum is a site covering 1,500 square metres and houses around 25 different settings that have as their common denominator the theme ‘the new Holland’. The rooms here have been designed ‘upside down’, i.e. so that visitors believe they are upside down. Thanks to this particular conformation, the site wants to tell the story of contemporary modern Holland in an entertaining and curious way, changing the often stereotypical image that describes this nation as the land of clogs and mills, when in fact there is also much more to discover.

Room after room, the route allows visitors to delve into contemporary Dutch culture by passing through special environments such as an ice bath, an Amsterdam metro carriage, a ‘silent’ disco, the cabin of a private jet and many others. At the end of the tour is the café-bar where the famous freakshake is served, i.e. a large chocolate milkshake topped with cream and other sweets such as biscuits, candies and waffles.

Tickets for The Upside Down Museum

Tickets for the museum extravaganza can be purchased online at a lower price than at the museum ticket office.

Visiting hours for The Upside Down Museum

The Upside Down museum is open daily with the following hours:

How to get to The Upside Down Museum

The Upside Down Museum can be reached by metro or tram by getting off at the Europaplein stop. Alternatively, the Station RAI tram stop is also nearby.

Those wishing to reach the site by car can park at the car park near the museum.

Useful information


Europaboulevard 5, 1079 PC Amsterdam, Netherlands


TEL: +31 20 261 0428


  • Monday: 09:30 - 19:00
  • Tuesday: 09:30 - 19:00
  • Wednesday: 09:30 - 19:00
  • Thursday: 09:30 - 19:00
  • Friday: 09:30 - 20:00
  • Saturday: 09:30 - 20:00
  • Sunday: 09:30 - 19:00


Metro stops

  • Europaplein (208 mt)
  • Rai (334 mt)

Bus stops

  • Amsterdam, Europaplein/RAI (54 mt)

Where is located The Upside Down Museum

The Upside Down Museum is located outside the historical centre of Amsterdam and is approximately 10 km from Dam Square.

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