AFAS Live, formerly known as Heineken Music Hall, is a concert hall in Amsterdam, in the south, not far from the Johan Cruijff Arena. It consists of two halls: the main one, commonly referred to as the ‘black box’, has a capacity of 5500 people and an area of 3000 square metres, while the smaller hall is dedicated to smaller events and accommodates 700 people.
AFAS Live is specially designed to host concerts, given the acoustic system and architecture of the structure itself. It is the only facility with the above-mentioned characteristics in the Netherlands.
The project was realised by Frits van Dongen of Architekten Cie. The building was constructed between 1996 and 2001 and cost EUR 30 million.
No other leisure space has been nominated so many times at the Pollstar Awards, the awards dedicated to the world of concerts, as ‘Best International Live Music Space‘. Among other things, AFAS Live is part of the international Live Nation association, which is responsible for organising world tours of big-name artists such as Madonna, Coldplay and the Rolling Stones.
Most of the events taking place at AFAS Live are concerts that are organised by third parties. The former Heineken Music Hall only provides the venue and is therefore not directly involved in ticket sales.
Ticket sales for concerts held at the venue are organised directly by the event promoters, who rely on channels such as CTS Eventim, Ticketbox, Top Line or similar. On the official Heineken Music Hall website, you can still consult the programme; if you are interested in an event, you will find all the information on how and where to order tickets on the event page.
To find out about all the concerts and events taking place at AFAS Live and to purchase tickets, check out the site below:Buy tickets for AFAS Live
If you are interested in attending a concert, be aware that the building only opens at 6.30 p.m. to allow for the influx of spectators. After almost every concert, the venue organises a DJ set in the smaller hall, where guests are invited to spend the rest of the evening.
The venue offers various catering services. These range from the Grab & Co kiosk to the actual restaurant , which also offers various menu options.
It is not possible to bring in food and drinks from outside the venue, so if you want to arrive early and still be able to get something to eat, your best bet is to contact the restaurant to reserve a place or to request information.
AFAS Live is easily accessible by public transport; the Bijlmer Arena station is only a two-minute walk away.
The Heineken Music Hall, now called AFAS Live, is located in the Zuidoost district, not far from the Johan Cruijff Arena and the other concert hall Ziggo Dome.
City Card allow you to save on public transport and / or on the entrances to the main tourist attractions.